Isn't It Romantic

That clear affection for its characters and its audience— as well as the genre that inspired it— is what makes “Isn’t It Romantic” such a joy to watch beyond just its (great) jokes. It pokes fun at falling in love on screen, but it’s smart and sweet enough make us fall for it as well.

2311d ago

Have a love-hate relationship with rom-coms? Then Isn’t It Romantic is for you

2311d ago

The film has fun poking at cinematic clichés, but it too often plays it safe rather than risk alienating fans of the romantic comedy genre

2311d ago

A PG-13 comedy wrapped within a PG-13 romantic comedy, it’s not a particularly clever meta-commentary on the various tropes of the genre as Natalie doesn’t quite know what to make of her new apartment, lifestyle, Gay Best Friend Donnie (Brandon Scott Jones), as well as the fact Whitney has now become her rival in this alternative universe.

2311d ago

“Isn’t It Romantic” tries to have its red velvet cupcake and eat it too, and though it’s tasty and enjoyable while you’re watching it, you’ll realize how hungry you are for something heartier soon after you’ve come down from your sugar high.

2311d ago

In a fun, glossy take down of age-old genre tropes, Rebel Wilson wakes up in an alternate universe, dominated by romantic comedy cliches

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The Australian comedian lifts up this meta-take on romantic comedies, just in time for Valentine’s Day

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Rebel Wilson stars as a rom-com-detesting Manhattanite who finds herself in a glossy fantasyland of rom-com cliches.

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Isn’t It Romantic, the film, is “a dream that can be heard,” but only as a counter melody to the main theme.

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Rebel Wilson may not look like your typical romantic comedy lead, but she fits the formula just fine in this so-so meta-send-up of the genre.

2311d ago

There’s not much kick to Isn’t It Romantic, even after it goes over the rainbow. It gets by, and commercially it may well be a modest hit — but has more to do with Valentine’s Day timing than the film itself.

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As the film becomes increasingly reliant on predictable narrative tropes, it evolves into the very thing it set out to parody.

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The film’s reliance on conventions even as it snickers at them gives it the faint air of a con.

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