Rise of the 49ers

Utilizing rare and never-before-seen footage from NFL Films, including video of team speeches and behind-the-scenes photos of San Francisco's legendary head coach Bill Walsh, Rise of the 49ers features incisive interviews with club legends (and Pro Football Hall of Fame inductees) such as Joe Montana, Jerry Rice, Ronnie Lott, Steve Young and Eddie DeBartolo Jr., among others. Each episode will also feature on-camera contributions from Tom Brady, a San Mateo, CA native and life-long 49ers fan. During the "Gold Rush" reign from 1981 to 1995, the San Francisco 49ers won five Super Bowls and revolutionized the sport, on and off the field. The club also became a cultural unifier at a time of tectonic shifts in the Bay Area, as the region emerged as "Silicon Valley," was nearly destroyed by an earthquake, and became well-known for its wine, LGBT advocacy and music scene.