Up the Catalogue

Set in a mysterious shopping channel called 4QTV, the film follows star presenter Hailey Cartin as she grapples with selling a seemingly endless loop of questionable products on live television. Determined to be an exemplar of her industry, Hailey is at the mercy of her boss, Daniel Fortescue, who revels in gaslighting her toward the outer limits of endurance and sanity. When a glamorous product demonstrator called Jamima Hoare arrives to challenge the foundations of Hailey’s professionalism, our unfortunate heroine is forced to confront the ultimate question: can we ever truly break free from the absurdity of capitalism? Maybe. But then again, maybe not.